About the Ministry:
In accordance with Federal act No. (1) issued in 1972, the Ministry of Public Works and the Ministry of Housing and Town Planning have been established. Ministry of Public Works was inaugurated on April 1st 1972 after receiving tasks that were previously conducted by the Bureau of Development. The ministry was tasked to execute headquarters building projects for all ministries, as well as road and port works. App Download Campaign for their new app was the strategic plan.
Background:
The ministry approached Leads Dubai to get more app downloads from social media channels like Instagram, Facebook, Twitter & Youtube. In the process, more brand awareness and engagement of the app were to be achieved in the northern emirates. The app download campaign using social media channels and using the right users in northern emirates was the plan.
Mission:
Achieving sustainable development in planning, establishing and maintaining infrastructure projects and organizing the national-housing sector through outstanding organizational performance according to the world’s highest standards.
Campaign Marketing Strategy:
With the right creatives with different social media image sizes, we highlighted the features of the app to be used as marketing messages. With the right budget allocated to where the most audiences were, we ran the campaign for 3 weeks in order to help get more app user downloads. Campaigns with the high cost of downloads were paused which lead to a decrease in the cost per app download. Below were some of the creatives used.
Results achieved:
- Over 2.5 million users saw the ads on Instagram, Facebook, Twitter & youtube
- 4500+ app downloads were delivered during the 3 weeks period
- Brand lift and increase in social media fans and following were achieved.
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