More than 10 million people in the UAE are active on Facebook and Instagram — almost 80% of the population. We plan, design, and manage Meta ad campaigns that reach the right buyers, build pipeline, and bring measurable leads back to your business.
Your audience is on Facebook, Instagram, Messenger, and WhatsApp — connecting with friends, finding communities, and discovering products. Meta ad inventory is still cheaper than most paid channels in the UAE, and far more measurable than any traditional medium. Facebook Ads are now known as Meta Ads.
We've been planning and managing Meta campaigns for UAE businesses since the days the platform was still called Facebook Ads. Whether you need to fill a sales pipeline, launch a new product, or build long-term brand recall, we'll match the right campaign objective, audience and creative to your goal — and report back with hard numbers, not vanity metrics.
Leads Dubai is a Lead Generation Company. We provide Social Media Marketing & Google Ads to help our clients achieve their marketing goals. As Certified Google Ads Partners in UAE for the last 14 years, we make sure you get meaningful results. Contact us to discuss your Facebook advertising campaign today. We use Facebook Business Manager and have past Facebook ads examples to share. Facebook Ads are now known as Meta Ads, and you can read our guide on Facebook advertising costs for current UAE benchmarks.
Pick one or layer them — we plan, build and manage every Meta campaign type for UAE advertisers.
Meta ads blend seamlessly into the feeds, Stories, Reels, Marketplace and Messenger — across Facebook, Instagram and WhatsApp.
Advertising on Facebook allows you to target the right audience for your business. Share your brand story, engage with your customers, and stay connected. Select the objective that matches your business goal:
| Objective | Best For | Good Ad Types |
|---|---|---|
| Sales | Conversions, catalogue sales, Messenger commerce | Image, Carousel, Collection |
| Awareness | Brand recognition, video views, ad recall | Video, Image, Reels |
| Engagement | Post engagement, messages, video views, event responses | Image, Video, Stories |
| Traffic | Link clicks, landing-page views, Messenger/WhatsApp conversations | Image, Video, Carousel |
| Lead Generation | Instant forms, sign-ups, calls, messages | Lead Ad Form, Image |
| App Promotion | App installs, in-app events | Video, Image |
Reach the people who want to hear from you. You decide who sees your business's ad. Narrow down your online ad's audience by interests, gender or location and use ad targeting to find the people most likely to click.
Custom Audiences
Core Audiences
Lookalike Audiences
With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. If they visited your website or interacted with your social media profiles, they can be retargeted too. These are warm, receptive audiences — advertising to them makes more sense. We create campaign ad sets to deliver your ad to these people if they're on Facebook.
With Facebook Lookalike Audiences, you can find similar audiences to your website visitors, Facebook and Instagram post engagers, video watchers, and more. If you have your own database, you can upload it and Facebook can find the social media users from your database. Furthermore, we can try to find similar or lookalike audiences from the original database. We have found lookalike audiences to be more powerful — you can find better quality audiences compared to cold-demography targeting.
80% of Facebook users use Facebook on their mobile phones in the UAE. You can reach a massive amount of these users based on the above targeting options. People using Android or iOS devices can install your app right from the ads targeting them. We have noticed that running video ads that show app features can help drive better quality app downloads.
People who visit your website can be reached again when they go back to Facebook or their apps. Convert customers while they're engaged on the world's most popular social network. Reach customers across devices with retargeted ads right in their News Feed. Leads Dubai has partnered with Adroll for this feature.
Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customers and prospects. It's a creative way to find new customers and the engagement rate is high on Instagram. Read more about Facebook advertising options and what Facebook knows about your audience.
Create ads that shine on every Facebook app. Facebook ads blend seamlessly with your customers' favourite content and come in many visually engaging formats. The best image size is 1080 × 1080 pixels for Feed image ads. Check the full Facebook Ad creative sizes guide for all placement specs.
Check with us for the best Facebook Advertising Combo Offer right now.
Call +971 50 304 7470 or contact us online for a customised Facebook advertising quote today.
We've delivered Facebook & Instagram campaigns across these industries — and many more.
We map your audience, offer, budget and KPIs into a Meta media plan with funnel stages and creative direction.
Static, carousel, Reels and Stories creative — built to spec, paired with audiences, lookalikes and pixel events.
Pixel-tracked launch, daily monitoring, A/B creative testing, and budget shifts toward the best-performing ad sets.
Monthly performance reports with leads, ROAS and creative insights — plus a clear plan to scale what works.
We layer first-party data, retargeting and Meta's lookalike modelling to find your best buyers — not just cold demos. We use Facebook Business Manager and can share past Facebook ads examples with you before we start.
Thumb-stopping statics, Reels and carousels designed in-house — with multiple variants tested every month.
Server-side conversions, deduplication, and event-quality scoring so your ROAS data stays accurate post-iOS.
We ensure your ads are compliant as per Facebook ads policies — we know what gets ads approved and what gets accounts disabled. Real-estate, finance and healthcare brands welcome.
Cold prospecting, warm engagers and hot retargeting — three audiences, three messages, one efficient funnel. Leads Dubai has partnered with Adroll for advanced retargeting.
You'll know exactly where every AED went — leads, cost-per-lead, creative winners, and what to test next.
We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!
The Leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEOs and are extremely happy with the service.
Have used their services for SEO and setting up my Google Ads, very good feedback so far, hope to do more business with them.
A few of our recent Facebook & Instagram wins — the brief, the plan, and the numbers.
UAE has over 8 million Facebook users. Effective ad campaigns on Facebook can give your business a reach of up to 8 million people. With precise audience targeting, engaging creative, and a clear offer, Facebook Ads can drive brand awareness, leads, and sales — making them one of the most powerful tools for businesses in the UAE.
Professional services make use of precise analytics to understand various trends, and based on these trends, the ads are launched. Professional service providers maximise the effectiveness of your ad campaign — from audience research and creative production to daily optimisation and transparent reporting. A poorly run campaign wastes budget quickly; an expert-managed one compounds results over time.
When advertising on Facebook in the UAE, here are some essential points to consider: – Costs vary based on targeting, competition, ad placement, and time of year. – Specific factors: – Targeting specific demographics or interests can be more costly. – Strong competition in real estate, finance, and luxury goods may raise advertising costs. – Instagram ads may cost more than Facebook feed ads. – Campaign objectives like conversions or sales can lead to higher costs. – Estimated costs: – Cost-per-click (CPC) is typically AED 0.50 to AED 3.00. – Cost-per-thousand-impressions (CPM) can range from AED 10 to AED 50 or more. – Budget around AED 2,000–4,000 to reach 100,000 people. Use Facebook's Ads Manager to estimate costs based on your specific parameters.
You'll need a Facebook Page that's at least 15 days old with some real posts and followers, plus admin access granted to our Business Manager. We'll also need a destination — your website, landing page, WhatsApp number, or app — and any existing creative or branding to start from.
Costs depend on targeting, competition, and campaign objective. Typical UAE cost-per-click sits between AED 0.50 and AED 3.00, with CPM between AED 10 and AED 50. Budget around AED 2,000–4,000 to reach 100,000 people. Add to this our management fee, which we'll quote based on your scope.
Facebook ad campaigns have to be targeted towards the potential customers who are interested in your services. It requires a precise understanding of the trends to hit the ads right on point. Common issues include targeting too broad an audience, irrelevant creative, or an engagement objective mismatch. Contact us and we'll be glad to help audit and fix your campaigns.
Yes, Facebook has a set of guidelines for ad campaigns that must be followed precisely. Otherwise, Facebook terms the ad as non-compliant and takes it down. Common restrictions apply to claims in real estate, finance, healthcare, and political content. We ensure all ads we create are compliant with Meta's advertising policies before submission.
Facebook reviews every ad before making it public. Usually, the process takes around 24 hours. Some special ad categories (real estate, credit, employment, housing) can take 24–48 hours. Once approved, ads enter a learning phase where Meta optimises delivery — you'll typically start seeing meaningful data within the first 3–5 days.
Once we have access and creative, we can build and submit a campaign within 2–3 working days. Meta typically reviews ads within 24 hours; some categories (real estate, finance, health) can take 24–48 hours. Account warm-up means the first week is partly a learning phase.
Standard metrics include impressions, reach, clicks, landing-page views, leads, calls, messages, and purchases. With pixel and CAPI properly installed we can attribute revenue back to specific ads and creatives, then report ROAS and cost-per-acquisition each month.
Facebook ads enable businesses to create targeted ads using images, videos, or text. They can specify the audience based on demographics, interests, and behaviors. The ads can be placed across Facebook's platforms (Facebook, Instagram, Messenger, WhatsApp), and advertisers can set a budget and bidding strategy. Facebook optimises ad delivery based on the desired action at the lowest cost. Advertisers receive detailed reports on ad performance to measure ROI and adjust strategies. This structured approach allows for effective targeting and measurable outcomes, making Facebook a powerful tool for digital advertising.
To create Facebook ads, follow these steps: 1. Log in to Facebook and go to Ads Manager. 2. Choose your ad goal, such as increasing brand awareness or getting more website visits. 3. Set up your ad account by entering your country, currency, and time zone. 4. Define your target audience using demographics, interests, behaviors, and more. 5. Decide where your ads will be shown, or let Facebook choose automatically. 6. Set your budget and schedule for your ads. 7. Create your ad by choosing the format, adding images or video, and writing your message. 8. Add a payment method for your ads. 9. Review and launch your ad. 10. Monitor and optimise your ads for better performance.
Here's an overview of essential points to consider: 1. Extensive Reach: With billions of active users worldwide, Facebook offers a vast audience — including 8M+ in the UAE alone. 2. Advanced Targeting: Businesses can effectively reach their ideal audience using advanced targeting options. 3. Variety of Ad Formats: Facebook provides multiple engaging ad formats — image, video, carousel, stories, reels. 4. Measurable Performance: Detailed analytics help track the effectiveness of ads. 5. Cost Efficiency: Facebook ads can offer a better return on investment than traditional media. 6. Privacy Changes: Recent iOS and data privacy changes have impacted targeting accuracy, but CAPI (Conversions API) helps mitigate this. 7. Market Saturation: High competition can increase advertising costs — which is why strategy and creative quality matter more than ever. In conclusion, businesses should carefully consider their specific marketing goals, audience, and budget, and continuously test and adapt strategies.
Absolutely. Here's how: 1. Targeted Advertising: Reach specific audiences likely to be interested in your product or service. 2. Cost-Effectiveness: Facebook ads are often cheaper than traditional advertising with a higher potential ROI. 3. Brand Awareness: Increase visibility leading to higher sales over time. 4. Lead Generation: Facebook ads effectively capture leads for future sales. 5. Direct Sales: Drive traffic directly to your e-commerce site for immediate purchases. 6. Retargeting: Reach users who have previously interacted with your brand, increasing conversion rates. 7. Analytics and Optimisation: Track performance and optimise campaigns for better results and higher profitability.
Facebook ads are not free — they require a budget. However, you can increase your presence on Facebook without direct ad spending through organic posts, engaging with followers, leveraging groups, using Facebook Live, sharing user-generated content, and collaborating with influencers. While these methods can increase your reach and engagement, investing in Facebook ads can amplify your efforts and achieve faster, more targeted results.
Usually a mix of three issues — wrong campaign objective for the goal, weak creative that doesn't stop the scroll, and a landing page that doesn't convert the click. We audit all three before relaunching, and continuously test creative variants every month.
Yes — all four placements run inside Meta Ads Manager. We'll choose the placements based on where your audience converts best, and design creative for each (square feed, vertical Stories & Reels, Messenger inbox).
Tell us your offer, your audience and your budget. Within 24 hours we'll send back a fully-costed Meta ads plan with creative direction and forecasted CPL.
