Loyal followers buy from people they trust — not banner ads. We pair UAE brands with the right mix of celebrities, niche creators and micro-influencers across Instagram, TikTok, YouTube, X, LinkedIn and Snapchat — all licensed, vetted, and tracked from briefing to post-campaign reporting.
Influencer marketing is the modern evolution of celebrity endorsement — a collaboration between your brand and a creator whose followers actually trust them. Instead of marketing to a faceless audience, you sponsor a creator's content and get amplified by the goodwill they've already built. Within any UAE industry — fashion, tech, F&B, fitness, finance, gaming, lifestyle — there are influencers whose audiences cannot be reached through paid media alone.
We've built long, friendly relationships with major names across the GCC blogosphere over a decade — and we know which ones convert versus which just collect followers. From strategy and shortlisting through contracting, content review, posting and analytics, we run the whole campaign so your team only signs off on the work. All UAE influencers we engage are licensed and compliant with NMC rules.
Keep up with the latest influencer marketing trends and explore our influencer marketing examples infographic to see what's working across the region.
Agency fees — 10–20% of total fees paid to the influencer.
Agency fees — Fixed cost per influencer.
Influencer marketing works best if you have a new product launch, an event or some experiences to share in video format. Talk to us about your influencer marketing campaign strategy — we also offer social media management services that pair naturally with creator-led campaigns. Call us on +971 50 304 7470 or use the form below.
From mega-celebrities to highly engaged niche micro-influencers — we match the tier and platform to your brief.
A glance at the kind of creators, formats and content we've planned and produced for UAE brands.
Creator-shot 30–90s Reel of the room, pool, F&B and amenities — the standard format for hotels, resorts and serviced apartments running launch weekends or seasonal staycation pushes.
Best on: Instagram Reels & TikTok
Typical creators: Lifestyle & travel (50K–500K followers)
Hands-on first impression — swatches, application, before-and-after on the creator's own face. The default placement for skincare, makeup, fragrance and grooming launches in the UAE.
Best on: Instagram Reels, TikTok, YouTube Shorts
Typical creators: Beauty & skincare specialists
Branded hashtag, audio or duet that rides a fast-moving TikTok trend. Used by FMCG, F&B, mobile apps and entertainment brands to chase viral reach.
Best on: TikTok
Typical reach: 100K–5M views per top creator post
In-depth 8–15 minute review of a phone, laptop, car, appliance or service — with the creator's on-camera buy / skip verdict. Drives high-intent purchase research traffic.
Best on: YouTube
Typical creators: Tech reviewers, auto vloggers, gadget channels
A respected industry voice posts a founder narrative, opinion thread or analyst note that name-drops your brand. The primary B2B placement for SaaS, recruitment, finance and professional services.
Best on: LinkedIn (feed posts, articles, newsletter mentions)
Typical creators: Founders, analysts, ex-operators
Multi-creator coverage of an opening, GP weekend, exhibition or seasonal launch — Reels, Stories and TikToks across one to three days from a curated creator mix.
Best on: Instagram Stories + TikTok + Snapchat
Typical mix: 3–8 creators across one launch day
We've delivered influencer campaigns across these industries — and many more.
We map your message, KPIs and budget into a creative brief — what story do we want creators to tell, on which platforms, by when.
We pick creators by audience demographics, real engagement, brand fit and licence status — not vanity follower counts.
We negotiate fees, exclusivity, deliverables and posting schedule — and brief creators with your story, do's and don'ts.
Content goes live; we track reach, engagement, sentiment and traffic — and deliver a clean post-campaign report.
Decade-long relationships across GCC fashion, F&B, tech, beauty, travel and lifestyle communities.
We audit follower authenticity, comment patterns and demographics before we ever shortlist a creator.
Every UAE influencer we engage holds a National Media Council licence — your campaign stays compliant.
We blend paid creator deals with earned media outreach — so you don't pay for endorsements you'd get for free.
10–20% of total creator fees for paid campaigns, fixed cost per influencer for earned. No hidden markups.
Reach, engagement, sentiment and click-through — full insights report so you know what worked, what didn't.
Influencer marketing is a partnership between a brand and a high-following individual (an influencer) who promotes the brand's product or service to their audience through social posts, videos, blogs or stories. Instead of marketing directly to consumers, you borrow the creator's trust and reach.
We collaborate with selected creators to produce branded content — Reels, Stories, TikToks, YouTube reviews, LinkedIn posts. We agree the message, format, posting schedule and KPIs upfront, then track performance after the content goes live. You sign off on every piece before it's posted.
It boosts brand recognition, builds consumer trust, drives sales and gives you access to specific niche audiences that paid ads struggle to reach efficiently — gamers, beauty enthusiasts, fitness communities, foodies, founders. Creators do the heavy lifting on creative; you get the awareness and conversions.
Look at audience demographics (age, gender, geography), engagement rate (likes & comments versus follower count), and content alignment with your brand. Niche fit beats raw reach — a 10K-follower fitness creator usually outperforms a 500K lifestyle generalist for a fitness brand.
Cost varies enormously by creator reach, engagement rate, deliverables and exclusivity. Micro-influencers in the UAE start at AED 500–3,000 per post; mid-tier creators run AED 3,000–15,000; major celebrities and athletes can run AED 50,000+ per post. Our agency fee is 10–20% of total creator fees on paid campaigns.
We track reach, impressions, engagement rate, saves, shares, comments sentiment, story view-throughs, link clicks, and (for performance-led campaigns) coupon redemptions or attributed sales. We agree the KPIs upfront so success is defined before the campaign launches — not invented afterwards.
We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!
The Leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEO and are extremely happy with the service.
Have used their services for SEO and setting up my Google Ads — very good feedback so far, hope to do more business with them.
Tell us your audience, your message and your budget. Within 24 hours we'll send back a fully-costed creator shortlist with engagement data, fee bands and a campaign timeline.
