Share your story with video. YouTube is the second-largest search engine in the world and one of the top three most-visited sites in the UAE. We plan, produce and run TrueView, Bumper, Non-Skippable, Discovery and Masthead campaigns — and you only pay for engagement, not skips.
YouTube is the second-largest search engine after Google and one of the top three most-visited sites in the UAE. Your audience is already there, watching their favourite videos. With YouTube advertising we can show your video or banner ads based on keywords, device type, video topic, audience interests, specific channels and remarketing — and on TrueView formats, when a user skips your ad in the first 5 seconds, you pay nothing.
You only pay for actual engagement — viewers who watch the full video or interact with it. Clicks, subscribers, comments, likes, shares and traffic to your website come free with that engagement. The cost to advertise on YouTube is a fraction of what you'd pay on TV, and branding awareness and brand recall on YouTube are typically much higher.
TrueView video ads give viewers control over which advertisers' messages they want to see and when. Each TrueView ad format appears in a different context, so viewers can interact with each format in a different way.
When to use: Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.
How you're charged: You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions — such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.
Where the ads appear: TrueView in-stream ads can appear on videos across YouTube and on video publisher sites, games, and apps on the Display Network.
Skippable in-stream ads: You pay only after 5 seconds — if the viewer skips before that, you owe nothing.
When to use: For an ad of any length when people are searching on YouTube or browsing videos on YouTube and across the web.
How you're charged: You'll be charged when a viewer clicks your ad and begins watching your video.
Where the ads appear: TrueView video discovery ads can appear next to related YouTube videos, on YouTube search results, and on the YouTube mobile homepage.
YouTube and the Google Display Network offer a variety of ways to reach particular audiences. We use all of the following targeting options to maximise relevance and minimise waste:
See our full guide to YouTube targeting options and our Google ad tips for more ways to improve campaign performance.
Pick the format that matches your goal — or layer them. Skippable / TrueView, Bumper, Non-Skippable, Discovery, Masthead and YouTube for Action.
Pre-, mid- or post-roll. Viewer can skip after 5 seconds — you pay nothing on a skip. Charge triggers at 30 seconds watched (or full ad if shorter) or on a CTA/card click.
Spec: Min 12 s, recommended ≤30 s; MP4 / MOV, 16:9
Best for: Brand storytelling, lead capture, remarketing
Six-second non-skippable spots billed on CPM. Maximum reach per budget — built for awareness bursts, sequential storytelling across a campaign, and high-frequency moments.
Spec: Exactly 6 s; CPM billing; 16:9 or vertical
Best for: Reach & frequency, retargeting top-funnel viewers
15–30 second non-skippable spots — guaranteed full message delivery before or during any video. Priced on CPM and ideal when every second of creative matters.
Spec: 15–30 s; CPM billing; 1280×720 minimum
Best for: Major product launches, brand campaigns, TV re-cuts
Appear in YouTube search results, alongside related videos and on the mobile homepage as a thumbnail + headline. You pay only when a viewer clicks to watch — high-intent traffic.
Spec: Any length; CPV billing on click; thumbnail + 3-line headline
Best for: Consideration, product demos, how-to content
Premium homepage takeover across YouTube desktop, mobile and TV screens — sold on day-part reservation for tentpole moments, launches and national campaigns. Maximum visibility, guaranteed.
Spec: Reserved buy (not auction); auto-plays muted; 16:9 landscape
Best for: Mass-reach brand moments, product launches, seasonal pushes
Direct-response format with prominent on-screen CTAs and native lead-form extensions — optimised for Target CPA bidding. Drives sign-ups, enquiries and sales straight from the video ad.
Spec: 15–60 s recommended; Target CPA / tROAS bidding; CTA overlay required
Best for: Lead generation, e-commerce conversions, app installs
Six distinct placements — each with its own context and viewer intent. We select and blend these based on your goal and budget.
From property launches to FMCG to enterprise SaaS — we've delivered YouTube campaigns across these industries and many more.
We pick the right Google Ads campaign type (Video Awareness, Drive Conversions, Reach & Frequency) and structure your account around it.
Our studio writes, shoots and edits YouTube-spec creatives — bumpers, 15s pre-rolls, 30s in-streams — all from one production day.
Keywords, demographics, topics, affinity, in-market, custom intent and remarketing audiences — properly layered, not overlapped.
View-through conversions, CPV, CTR, brand-lift signals — full reporting and weekly creative or audience optimisation.
Verified Google Ads partner with direct support escalation and access to YouTube reach planner data.
Scripting, shooting, editing and motion graphics — produce 6s/15s/30s cuts for every format from a single production day.
On TrueView, you only pay when someone actually watches or interacts. We structure campaigns to maximise the value of every paid view.
Keywords, topics, affinity, in-market, custom intent & remarketing audiences set up properly — not lazy "all UAE" targeting.
Pair YouTube with TikTok, Snapchat or Meta for full-video coverage off one production — common for retail, real estate and F&B.
14+ years of UAE Google Ads & YouTube, 200+ clients, 100,000+ leads delivered — case studies on request.
YouTube for Action is a direct-response ad format that adds prominent CTAs and lead-form extensions to your video — built to generate sign-ups, leads and sales straight from the ad. Watch a YouTube for Action example →
If you have an existing TV ad, show it on YouTube and see the difference. The cost to advertise on YouTube is a fraction of what you pay on other marketing platforms or TV advertising. We are a certified Google Ads partner in UAE — call us on +971 50 304 7470 for YouTube advertising rates and to explore your options.
We provide video marketing services across the UAE. As a video marketing agency in Dubai, your video can be promoted on YouTube, TikTok, Snapchat and other social media platforms for maximum reach.
We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!
The leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEOs are extremely happy with the service.
Have used their services for SEO and setting up my google ads, very good feedback so far, hope to do more business with them.
Cost-Per-View (CPV) typically runs AED 0.20 to 0.30 per view — for example, 100,000 views could range from AED 20,000 to 30,000. Cost-Per-Thousand-Impressions (CPM) runs AED 20 to 30 per 1,000 impressions — to reach 100,000 impressions you might spend between AED 2,000 and 3,000. Ad types include Bumper Ads, Non-Skippable Ads and In-Feed Video Ads.
Yes, YouTube ads are effective in Dubai due to high internet penetration, a diverse audience, and advanced targeting options available on the platform. Businesses use YouTube ads to increase brand awareness and drive engagement in the Dubai market.
Tell us your offer, audience and budget. Within 24 hours we'll send back a fully-costed YouTube media plan with creative concepts and projected views.
