Reach drivers, commuters and homes across the UAE on 21+ radio stations — English, Arabic, Hindi, Malayalam, Filipino and Farsi. We plan the schedule, write the script, produce the spot and book the slots end-to-end.
Radio is one of the oldest and most resilient advertising channels in the UAE — and with hours spent commuting on Sheikh Zayed Road, Emirates Road and the daily drive between emirates, the in-car radio is still where attention is captured. We plan and book campaigns across City 101, Mirchi 88.8, Mirchi 89.1 FM, Virgin Radio, 92.0, Dubai Eye, Al Arabiya 99 FM, Quraan Kareem, Al Khaleejiya, Hit 96.7, Gold 101.3 FM, Tamil 89.4, Tag 91.1 and more — over 21 radio stations in total.
Whether you want a 30-second spot, a sponsored RJ mention, an on-air contest, or a multi-station bilingual flight tied to a launch — we'll match the right station, language and time slot to your audience and budget, and handle scriptwriting and studio production for you. Advertising on the radio can be influential, cost-effective, flexible and a higher-reach medium that works anytime, anywhere.
What we offer: scriptwriting services to create your perfect radio advertising message; targeted station and programme options; the opportunity to endorse radio station competitions and events; no-obligation campaign recommendations; and free analytics reports with ongoing support. You can also combine your campaign with a YouTube Advertising campaign for amplified reach.
Want to know the cost of radio advertising, the audience demographics of each radio channel, or which station will work best for you? Whatsapp or call us on +971 50 304 7470 for Radio Advertising details. We also have new radio advertising options including RJ interviews, competitions and RJ mentions.
Looking for complementary out-of-home coverage? You can also explore taxi advertising or newspaper advertising to extend your reach.
Pick a single 30-second spot, layer in RJ mentions, or sponsor a whole show — we plan, write, produce and book every kind of radio inventory in the UAE.
We plan and buy across 21+ UAE radio stations. Here is a snapshot of the key stations by frequency and primary audience.
| Station | Frequency | Primary Audience |
|---|---|---|
| City 101 | 101.0 FM | English — expat & urban professionals |
| Virgin Radio Dubai | 104.4 FM | English — youth & lifestyle |
| Dubai Eye | 103.8 FM | English — business & talk |
| Al Arabiya | 99.0 FM | Arabic — news & current affairs |
| Al Khaleejiya | 100.9 FM | Arabic — Gulf nationals |
| Quraan Kareem | 97.0 FM | Arabic — religious & family |
| Mirchi | 88.8 FM | Hindi — South Asian community |
| Mirchi | 89.1 FM | Hindi — South Asian (Northern Emirates) |
| Hit | 96.7 FM | Hindi / Urdu — South Asian mixed |
| Gold | 101.3 FM | English — adult contemporary |
| Tag | 91.1 FM | English / Arabic — youth pop |
| Tamil | 89.4 FM | Tamil & Malayalam — South Indian expats |
| 92.0 | 92.0 FM | Arabic — pop & entertainment |
| Station | Your preferred station from our 21+ UAE network |
|---|---|
| Frequency | Scheduled spots based on your reach goals |
| Time Slot | Drive-time, mid-morning, afternoon or off-peak |
| Days/Week | Flexible — 3, 5 or 7 days per week |
| Creative Length | 15, 30 or 60 seconds |
UAE radio reaches listeners across six major language communities. Choose the right language station to connect directly with your target audience.
We've delivered radio campaigns across these industries — and many more.
We map your audience by language, age and emirate, then recommend the right mix of stations, time slots and frequency.
Our copywriters craft a 30/60-second script in the right language and tone — clear message, strong CTA, brand-fit.
Voice talent, music bed, sound effects and final mix — produced through the radio station's studio or our own partners.
We book the slots, monitor airing, and deliver a free post-campaign analytics report with reach and frequency.
Plan and book across English, Arabic, Hindi, Malayalam, Filipino and Farsi stations through a single point of contact.
We write the 30 or 60-second script in the right language and tone — saving you the cost of a separate creative agency.
We have working relationships with the major RJs — making mentions, interviews and on-air contests faster to set up.
If radio is the wrong channel for your audience, we'll tell you up front and recommend a better mix.
Pair radio with outdoor billboards or YouTube/Google ads to amplify recall and drive measurable response.
You'll get a clear post-campaign report — airings, slots, reach estimates and any inbound spike we can attribute to it.
We buy on 21+ stations including City 101, Mirchi 88.8, 89.1 FM, Virgin Radio, 92.0, Dubai Eye, Al Arabiya 99 FM, Quran Kareem, Al Khaleejiya, Hit 96.7, Gold 101.3 FM, Tamil 89.4, Tag 91.1 and more. Picking the right one depends on your target language, age group and emirate — we'll match the station to your audience.
Drive-time prime spots range from roughly AED 450 to AED 1,600 per 30 seconds depending on the station's reach. Off-peak rates can be 40–50% lower. Smaller campaigns can start from a few hundred dirhams per slot, and high-reach prime-time flights on top stations can run into the tens of thousands.
The main extra cost is creative production — scripting, voice talent and studio recording — typically around AED 3,000 produced through the station. If you already have a finished spot we'll use that. We can also write and produce in multiple languages from one master script.
Yes. Several stations offer RJ mentions, live reads, on-air contests and full show sponsorships. Depending on your industry and offer we can arrange a 5–10 minute studio interview, a giveaway across breakfast or drive-time, or a sponsored segment. Talk to us about what fits your brand.
Radio ads can be worthwhile depending on the campaign goals and target audience. Advantages: Wide Reach — reaches a diverse audience across various demographics; Local Targeting — effective for regional or local marketing efforts; Cost-Effective — offers competitive pricing compared to TV or print media. Disadvantages: Limited Visual Impact — relies solely on audio, which may limit creativity and message impact; Audience Fragmentation — listenership across multiple stations can dilute message effectiveness; Effectiveness Variability — success depends on ad quality, timing, and audience engagement.
Radio works well for local awareness, opening offers, store promotions and category branding — especially when paired with outdoor or digital. It's more cost-effective than TV or print, and can be tightly geo-targeted to specific emirates. We'll be honest if your budget would be better spent on a different channel.
A clear, memorable message; the right voice and language for the audience; a strong call-to-action (number, website or offer); and enough frequency that it sinks in. We aim for at least 8–12 spots a day across a 1–2 week burst, plus an RJ mention or contest where the budget allows.
Advertising costs on radio in the UAE vary based on several factors. Station popularity: popular stations with larger audiences charge higher rates. Time of day: prime-time slots during morning and evening commute hours are more expensive than off-peak. Ad duration: a 60-second spot costs more than a 30-second one. Frequency: more spots per day increases total spend. Campaign duration: longer bookings or bulk purchases may qualify for discounts. As a general guide, basic packages can start from a few hundred dirhams per slot, while prime-time spots on popular stations can reach tens of thousands of dirhams.
A 30-second radio ad in the UAE can range from approximately AED 200 to AED 10,000 or more per slot. Station popularity, time of day, and audience demographics all influence the final price. Prime-time slots on high-reach stations sit at the upper end of that range; smaller or off-peak placements can be considerably cheaper.
Costs depend on station popularity, time of day, ad duration, frequency, and campaign length. Small campaigns targeting specific times and days can start from a few thousand dirhams. Comprehensive campaigns covering prime-time slots on popular stations can reach tens of thousands of dirhams or more.
Advertising a product on radio follows similar pricing to general radio advertising. Basic, localised campaigns can start from a few thousand dirhams. Larger campaigns covering prime-time slots on multiple popular stations may cost tens of thousands or more. Contact us for a tailored quote based on your product and target audience.
There are a few routes to free or low-cost airtime. Public Service Announcements (PSAs): non-profit organisations or community events may qualify for complimentary airtime. Partnerships and sponsorships: partnering with a station for an event co-promotion may earn free mentions in exchange. Building relationships: local stations occasionally offer free mentions or short interviews as goodwill gestures to businesses they have an ongoing relationship with.
A 1-minute (60-second) radio ad typically costs approximately double the price of a 30-second spot. Prices vary by station popularity, time slot, and audience demographics — ranging from a few hundred dirhams on smaller stations in off-peak slots to several thousand dirhams on popular stations during drive time.
The number of radio ads per day depends on your budget, campaign goals, and audience reach targets. Small campaigns might run a few spots daily; larger campaigns can span multiple slots throughout the day. Balancing frequency is important — enough repetition for the message to register, without oversaturating listeners. We recommend a minimum of 8–12 spots a day during a burst campaign for effective recall.
Radio ad costs are calculated by multiplying the cost per ad slot by the number of spots and the days booked. Key factors in the rate card are: time slot (prime-time costs more), ad duration (longer ads cost more), station popularity (larger audience = higher rate), and campaign volume (bulk bookings often attract discounts). We can share a full breakdown once we know your target station, language, and schedule.
Advantages: wide reach across diverse demographics; effective for local and regional targeting; cost-effective compared to TV or print; flexible — quick ad production and placement adjustments are possible. Disadvantages: no visual element, which limits creative options; audience fragmentation across many stations can dilute a single message; measuring exact audience response is harder than digital; effectiveness depends on ad quality, frequency, and timing.
Start by identifying the stations that reach your target audience (language, emirate, age group). Then contact those stations' advertising sales teams — or let us do it for you as a single point of contact across 21+ UAE stations. Discuss packages, rates, and available slots; agree on ad duration, frequency, and budget; then create compelling audio content with a clear call to action. Track response and adjust based on results.
Radio ads typically range from 15 seconds to 60 seconds. The most common standard formats are 30 seconds and 60 seconds. Shorter ads (15 seconds) work well for simple reminders or jingles; 30 seconds is the most popular balance of cost and message; 60-second spots allow more detail and storytelling. Ad length affects both cost and how much information you can convey.
Yes, under certain conditions. Local Targeting: effective for reaching specific geographic markets or communities. Affordable Options: can be cost-effective compared to other mass media. Brand Awareness: builds recognition and credibility among local audiences. Considerations: Message Relevance — ensure ad content resonates with local consumer interests and needs; Budget Allocation — evaluate cost versus potential ROI based on campaign goals; Monitoring Results — track customer response and adjust strategies to optimise effectiveness.
Yes — generally, radio advertising is more cost-effective than television or print media. Production costs are lower (no video shoot required), and media rates are a fraction of TV airtime. Effective radio campaigns can achieve significant reach within a much smaller budget, making it particularly attractive for SMEs and local businesses targeting the UAE market.
The total cost of a 30-second radio commercial includes the media booking cost (AED 200–AED 10,000+ per slot depending on station and time) plus production — typically around AED 3,000 for scripting, voice talent, and studio recording through the station. If you already have a finished audio file, the production cost is eliminated.
ROI from radio advertising is measured as the revenue or business value generated relative to the total spend (media + production). It is influenced by ad effectiveness, the quality of the audience match, campaign frequency, and how well the call to action converts. Common metrics include inbound call volume, website traffic spikes during the campaign period, foot traffic, and brand recall scores. Pairing radio with a trackable phone number or promo code makes ROI measurement more precise.
Tell us who you want to reach and what you're trying to achieve. Within 24 hours we'll send back a fully-costed UAE radio plan with stations, slots, script direction and final cost.
