From Gulf News and Khaleej Times to Al Bayan and Al Khaleej — we plan, design and book full-page, half-page, classifieds, tender notices and flyer inserts in English, Arabic and other languages.
Newspaper advertising in the UAE is more trusted than most other formats — and ads stay visible long after the page is opened. Business owners use newspaper ads to build brand recognition, lift product sales, drive foot traffic, and announce launches, tenders and notices. Khaleej Times has close to 100,000 copies delivered all across the UAE; Gulf News, Al Bayan, Al Khaleej, Al Ittihad and others reach millions of unique readers every week. Read more about the benefits of newspaper advertising and how print compares with other channels.
Whether you need a half-page colour ad in the business section, a quarter-page in the property pages, a classified ad, a name-change notice, a tender call, or flyer inserts targeted to specific neighbourhoods — we plan, design and book the right placement at direct rates and handle every step from artwork to publication. Check the FAQ for newspaper advertising in the UAE for common questions on formats, timelines and pricing.
You can advertise on Page 1, 3, 5, and so on, or the last page. Quarter page, Half Page, and Full Page are the main display options with different rates. Tabloid ads are usually cheaper than the main broadsheet — good value for the same audience reach. You can advertise in newspaper sections like Nation, Countries, Local News, Business, Entertainment, and more. Placement alongside popular sections can boost visibility significantly.
If you want to make some announcements or legal notices, newspapers are the primary channel. Common notice types include: tender calls, name changes, lost and found, declarations, company liquidation, and lost-document announcements. For newspaper classified ads, the reach is strong and cost-per-impression is very competitive.
Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn't guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it, and possibly act on a sale or offer. Classified ads work great when the offer is compelling. The advertising business in Dubai is working well — you get the reach and awareness you are looking for.
Besides ad placement in sections near similar content, local newspaper advertising can target a specific audience in other ways. Newspapers often have special sections, releases, and inserts that target audiences based on events such as a holiday or season, or specific geographic areas. This makes newspapers particularly effective for launches tied to Ramadan, UAE National Day, or the property season.
The newspapers also allow flyers and leaflets to be inserted if you want them delivered to particular households — see the flyer distribution options available. If you are doing newspaper advertising, you can maximise your visibility by also running YouTube video ads. Radio advertising is another option to run alongside print — the combined impact is high. See the full list of our digital marketing services, or contact us for a quote today — call +971 50 304 7470.
Pick the size, section and edition that fits your goal — we'll design the artwork and book it across the right titles.
Full-colour or B&W display ads in any size — front page, business, property, sport or back page positioning.
Best for: Brand launches, real estate projects, retail promotions, and government announcements that need maximum impact.
Tabloid note: Tabloid editions are usually cheaper than the main broadsheet — good value for the same audience reach.
Cost-effective text ads — recruitment, property, services, lost & found and small-business offers in Gulf News and Khaleej Times.
Common sections: Recruitment, property, services, lost & found, announcements, and small-business offers.
Best for: SMEs, job advertisers, and landlords needing fast, affordable print reach.
Tender calls, name-change notices, company liquidation, declarations and lost-document announcements — formatted to legal standards.
Placement examples: Name changes, company liquidation, tender calls, lost-document declarations, and court-mandated public notices.
Languages: Arabic-language titles (Al Bayan, Al Khaleej, Al Ittihad) are typically required for government and legal notices.
Hand-delivered with the paper to specific neighbourhoods, buildings or whole emirates — perfect for retail and service offers.
Best for: Hyperlocal retail promotions, restaurant offers, real estate community outreach, and service-area businesses.
Placement examples: Targeted drops to specific towers, villa communities, or full-emirate circulation.
Real estate, education, ramadan, national day, motoring & lifestyle supplements — premium positioning for premium brands.
Common sections: Real estate, education, Ramadan, UAE National Day, motoring, health, and lifestyle.
Best for: Brands wanting editorial adjacency and longer shelf-life — supplements are often kept and shared beyond the publication date.
Most major UAE titles also offer ePaper banners and website placements — a strong combo with the print ad.
Best for: Extending print campaign reach to digitally-active readers who consume the same trusted title online.
Placement examples: ePaper banner ads, homepage takeovers, and section-specific digital display on Gulf News, Khaleej Times, and The National.
The major UAE titles we plan and design for — by language and the sections each is best known for.
| Title | Language | Known for |
|---|---|---|
| Gulf News | English | Business · Property · Tabloid · Classifieds |
| Khaleej Times | English | Business · Classifieds · Recruitment |
| The National | English | News · Lifestyle · Business |
| Al Bayan | Arabic | News · Property · Sports |
| Al Khaleej | Arabic | News · Business · Local |
| Al Ittihad | Arabic | News · Lifestyle · National |
| Inserts | All | Property & Lifestyle supplements, flyer drops |
We've delivered print campaigns across these industries — and many more.
We match your audience and budget to the right title, language, section, day of week and ad size.
Our studio designs the ad to the exact spec — including Arabic typesetting, bilingual layouts and proofing.
We negotiate the rate, secure the position, submit artwork and handle any newspaper-side approvals.
You receive published-day tearsheets and digital scans for your records — and we follow up with response tracking.
We're connected with the major UAE titles and pass on direct rates — not layered through middlemen.
English, Arabic and bilingual layouts — typeset and proofed in-house with native Arabic-speaking designers.
We know exactly how to format name-change notices, tenders and liquidation ads to meet legal and Chamber requirements.
Right section, right day, right edition — we'll tell you whether weekend or weekday, business or property gives the best lift.
Pair your print ad with the title's ePaper, website banners and our digital channels for full-funnel reach.
You'll get tearsheets, digital scans, and a clear record of every insertion — useful for compliance, tenders and brand archives.
Newspaper advertising builds and reinforces brand reputation in a way that digital channels often cannot replicate. Readers associate presence in respected publications such as Gulf News or Khaleej Times with credibility and authority. Regular or well-placed print ads signal that a business is established, trustworthy, and serious — a particularly powerful message in trust-sensitive sectors like banking, real estate, healthcare, and education. Because readers actively choose to engage with a newspaper, the brands they encounter there benefit from an implied editorial endorsement that paid-digital placements rarely carry.
One practical advantage of working with an experienced media buyer is the ability to accommodate last-minute changes. Whether you need to swap artwork, adjust your call-to-action, shift to a different publication date, or upgrade your section placement, having a direct relationship with the newspaper's advertising desk means changes can often be made up to the final-copy deadline. We manage those conversations on your behalf — so if your campaign details shift after booking, you won't lose your slot or pay unnecessary penalty fees.
Talk to us — we're a registered media buyer with all the major UAE titles. Send us your brief, target section and date and we'll come back with sizes, rates and design. We handle artwork submission, payment to the newspaper and confirmation of publication, so you don't need to chase the advertising desk.
Advertising costs in Dubai can vary widely based on the medium, target audience, and campaign specifics. Here's a breakdown:
Digital Advertising
Social Media: Costs depend on platform, audience size, and ad format. Can range from a few hundred dirhams to thousands per campaign.
Google Ads: Cost-per-click basis, varying by keyword competitiveness and ad placement. Budgets can range from modest to substantial.
Traditional Advertising
Outdoor Ads: Billboards and signage vary by location and visibility. Costs can range from thousands to tens of thousands of dirhams per month.
Print Media: Magazines and newspapers charge based on circulation and ad size. Costs vary from moderate to high, depending on publication.
Radio and TV Advertising
Radio: Rates vary based on station popularity and time slots. A 30-second ad can range from hundreds to thousands of dirhams.
TV: Rates depend on channel viewership and program popularity. Costs can range from several thousand to tens of thousands of dirhams per spot.
Event Sponsorships and PR
Sponsorships: Costs depend on event scale and visibility. Range from moderate to high, with tailored packages available.
PR Campaigns: Managed campaigns vary widely based on strategy and media engagement.
It depends on size, position, colour and edition. A small black-and-white classified can start from a few hundred dirhams. A colour quarter-page in a major daily typically runs into the low-thousand dirhams; full-colour full-page front-section ads can reach tens of thousands. We give you an exact quote per title once we know your spec.
Calculating newspaper ad costs involves several key factors: Ad Size and Format: Determine the size of your ad (e.g., full page, half page, quarter page). Different formats (classifieds, display ads) have varying rates. Publication Circulation and Reach: Larger circulation or more popular newspapers generally charge higher rates. Consider regional editions or special supplements for targeted reach. Placement and Position: Ads placed in prime positions (e.g., front page, section covers) cost more. Inside pages may offer lower rates compared to front-page placements. Frequency and Duration: Discounts may apply for multiple insertions or long-term commitments. Short-term contracts or single insertions may incur higher costs per ad. Additional Charges: Extra charges for colour ads, special formatting, or specific publication dates (e.g., weekend editions). Calculating Total Cost: Multiply the ad rate per column inch or per thousand readers by the ad size in inches. Add any applicable additional charges (colour, special placements).
To post an ad on Gulf News, follow these steps: 1. Visit Gulf News Advertising Page: Go to the Gulf News website and navigate to their advertising section. 2. Ad Type: Select the type of ad you want to place (e.g., classifieds, display ads, etc.). 3. Contact Gulf News Advertising Department: Reach out to Gulf News' advertising department via phone or email. You can find contact details on their website. 4. Discuss Ad Requirements: Inquire about ad sizes, formats, deadlines, and pricing with the advertising representative. 5. Prepare Ad Content: Create your advertisement according to Gulf News' specifications. Ensure it meets their guidelines for content and design. 6. Submit Ad Content: Send your finalised ad content to Gulf News as per their submission instructions. This may involve emailing the ad content or using an online submission portal. 7. Payment Process: Arrange for payment as per Gulf News' payment terms and methods. 8. Confirmation and Publication: Once submitted and paid for, Gulf News will confirm the ad placement and provide details about the publication date and other relevant information. 9. Monitor Ad Performance: Track the performance of your ad and follow up with Gulf News if you have any questions or need further assistance.
Advertising in Dubai involves several steps to ensure effective reach and engagement: Define Your Target Audience: Understand who your potential customers are based on demographics, behaviours, and interests. Choose the Right Advertising Medium: Consider options such as digital advertising (social media, Google Ads), traditional media (newspapers, radio, TV), outdoor advertising (billboards, signage), and event sponsorships. Set Your Advertising Budget: Determine how much you can allocate for advertising based on your business goals and expected ROI. Select Advertising Channels: Research and select specific channels and platforms that align with your target audience and budget. Create Compelling Ad Content: Develop engaging and persuasive ad content that communicates your message clearly and resonates with your audience. Negotiate and Book Ad Placements: Contact advertising agencies or media outlets directly to discuss ad placements, pricing, and campaign specifics. Monitor and Optimise Campaign Performance: Track the effectiveness of your ads through metrics such as reach, engagement, and conversions. Adjust your strategy based on performance data to maximise ROI and achieve your advertising objectives.
Advantages:
Wide Reach: Newspapers have a broad readership base, reaching a diverse audience across various demographics.
Targeted Audience: Ads can be placed in sections that cater to specific interests or demographics, allowing for targeted advertising.
Tangibility: Readers can physically hold and revisit newspapers, which can enhance brand recall.
Local Impact: Effective for targeting local markets and communities.
Disadvantages:
Limited Visual Appeal: Compared to digital or TV ads, newspapers lack dynamic visuals and multimedia elements, which may limit engagement.
Declining Readership: With the rise of digital media, print newspaper readership has been declining, potentially reducing ad reach.
Short Lifespan: Newspapers are typically discarded after reading, limiting the exposure time for ads.
Cost: Advertising in newspapers, especially in prominent positions or editions, can be expensive compared to digital alternatives.
When deciding whether to use newspaper advertising, consider your target audience, campaign goals, and budget. Integrating newspaper ads with digital and other media strategies can optimise reach and impact effectively.
To place an ad in a newspaper, follow these general steps: 1. Choose the Newspaper: Select the newspaper(s) that align with your target audience and advertising goals. 2. Contact the Advertising Department: Visit the newspaper's website and navigate to the advertising section. Look for contact information such as phone numbers or email addresses for the advertising department. 3. Discuss Ad Specifications: Inquire about ad sizes, formats (classifieds, display ads), placement options (e.g., front page, section pages), and pricing. Provide details about your target audience and the purpose of your ad. 4. Prepare Ad Content: Create your ad content according to the specifications provided by the newspaper. Ensure your ad includes relevant information, a compelling headline, and a clear call to action. 5. Submit Ad Materials: Submit your finalised ad content to the newspaper's advertising department by the specified deadline. Include any necessary details such as contact information and payment details. 6. Review and Confirmation: Review the ad placement details and confirm the schedule and cost with the advertising department. Ensure that all necessary arrangements, such as payment, are completed as per the newspaper's policies. 7. Monitor Ad Performance: Track the performance of your ad by monitoring responses, inquiries, or sales generated from the newspaper placement. Evaluate the effectiveness of the ad based on your campaign goals and adjust future strategies as needed.
Determining the Return on Investment (ROI) of newspaper ads involves evaluating the effectiveness of the advertising campaign relative to the costs incurred. Here are key factors to consider: Cost of Advertising: Calculate the total expenses involved in placing the newspaper ad, including design, placement, and any additional fees. Campaign Goals: Define specific objectives such as increasing sales, generating leads, boosting brand awareness, or driving website traffic. Measurable Outcomes: Track and measure the direct responses or actions taken as a result of the newspaper ad, such as customer inquiries, website visits, or sales attributed to the ad. Attribution Methods: Implement methods to attribute conversions or responses to the newspaper ad accurately, such as unique URLs, coupon codes, or dedicated phone numbers. Comparison with Alternatives: Compare the effectiveness and cost-efficiency of newspaper ads with other advertising channels (e.g., digital ads, TV commercials) to gauge relative performance.
Newspaper ads can be relatively expensive compared to other forms of advertising due to several factors: 1. Audience Reach: Newspapers often have a wide readership base, especially for popular publications with large circulations. This broad reach can justify higher costs to advertisers seeking to reach a large audience. 2. Print Production Costs: Printing and distributing physical newspapers incur substantial costs, including paper, ink, distribution logistics, and personnel. These costs contribute to the overall expense of advertising in newspapers. 3. Targeting Capabilities: Newspapers offer targeting capabilities such as geographic targeting (local, regional, national), demographic targeting (age, gender, income), and interest targeting (sections or supplements catering to specific interests). Targeted advertising commands higher rates due to its effectiveness. 4. Prime Placement Costs: Ads placed in prime positions within newspapers (e.g., front page, section covers) or during peak times (e.g., weekend editions) typically cost more due to higher visibility and reader engagement. 5. Perceived Value: Print media, including newspapers, is often associated with credibility, trustworthiness, and authority. Advertisers may be willing to pay a premium for the perceived value of advertising in reputable publications. 6. Limited Availability: Space in newspapers is finite, especially for premium positions or editions. This scarcity can drive up prices as advertisers compete for limited advertising slots. 7. Impact and Engagement: Despite digital advancements, newspapers still offer unique benefits such as tangible format, longer reader attention spans, and higher engagement levels among certain demographics, which can justify higher advertising costs.
For trust-led categories — banking, real estate, government, healthcare, education, automotive, premium retail — yes, very much. UAE dailies still command credibility, and tangible print is revisited multiple times. We always recommend pairing print with digital so you can attribute response and amplify reach.
Choosing the best day for a newspaper ad depends on your target audience and advertising goals. Here are some considerations for selecting the optimal day:
Weekend Editions:
Advantages: Typically have higher readership and longer reading times.
Target Audience: Good for reaching leisure readers and families.
Weekdays (Monday to Thursday):
Advantages: Readership tends to be consistent throughout the workweek.
Target Audience: Effective for reaching professionals and business decision-makers.
Special Sections or Supplements:
Advantages: Tailored content attracts specific demographics (e.g., business, lifestyle).
Target Audience: Ideal for niche markets or specialised interests.
Consideration of Holidays and Events:
Advantages: Ads aligned with holidays or major events can leverage higher readership and engagement.
Target Audience: Depends on the nature of the holiday or event being observed.
Yes. Our in-house team includes native Arabic copywriters and designers — so we can take your English creative and produce a properly typeset, brand-fit Arabic version. Bilingual layouts and right-to-left layouts for Arabic dailies are standard for us.
Yes — most UAE dailies allow flyer or leaflet inserts delivered with the paper to specific neighbourhoods, buildings or full circulation. We help you decide between inserts versus standalone flyer distribution depending on cost-per-impression and your target geography.
Tell us which titles you want to be in and what you're trying to achieve. Within 24 hours we'll send back a fully-costed UAE newspaper plan with title, section, date, size and design direction.
