About the Course Google Ads Training in Dubai — Enrol & Learn Digital Marketing
PPC is one of the most in-demand digital marketing skills. Whether you are growing a
business, starting a career, or simply want to understand how paid search works —
our Google Ads training gives you practical, real-world skills that transfer immediately
into results.
The course is designed by Mukesh Pandey, who has personally managed AED 30M+ in Google
Ads campaigns across 25+ UAE industries over 14 years. You learn from someone who runs
active campaigns every day — not from a slide deck built in 2018.
Note: This training programme does not confer a Leads Dubai certification.
Google Ads certifications are obtained directly through Google's SkillShop exam programme — which this training fully prepares you for.
Google Certification Tracks Clear Any 2 of These to Earn Google Ads Certification
Google Ads certifications are earned directly through Google's Academy (SkillShop /
academy.exceedlms.com). Our training covers all the major tracks below — you sit
the exams yourself once ready.
| Product | Learning Path | Description |
| Google Ads | Google Ads Fundamentals | Covers basic and intermediate concepts, including the benefits of online
advertising and Google Ads, and best practices for managing and optimizing your
campaigns. |
| Google Ads Mobile | Google Ads Mobile Certification | Covers basic and intermediate concepts of mobile advertising, including ad
formats, bidding and targeting, and campaign measurement and optimization. |
| Google Ads Search | Google Ads Search Certification | Covers basic and intermediate concepts, including best practices for creating,
managing, measuring, and optimizing search ad campaigns across the Search
Network. |
| Google Ads Display | Google Ads Display Certification | Covers basic and intermediate concepts, including best practices for creating,
managing and optimizing Display campaigns. |
| Video Ads | Google Ads Video Certification | Covers basic and intermediate concepts, including best practices for creating,
managing and optimizing video advertising campaigns across YouTube and the web. |
| Video Ads | Video for Brand Basics | Learn the basics of how Google's video solutions can help you achieve brand
marketing objectives, including an overview of the digital video landscape and
Google Preferred. |
| Shopping Ads | Shopping Ads Certification | Covers basic and intermediate concepts, including creating a Merchant Center
account and product data feed, and creating and managing Shopping campaigns. |
| Google Web Designer | Google Web Designer Basics | Beginners and experts can build HTML5 creatives easily with Google Web
Designer. |
Some Other Marketing Training Courses Google Offers
In addition to Google Ads certifications, Google also offers training courses in other
digital marketing areas including Analytics, Tag Manager, and more through the Google
Academy platform. See Social Media marketing course details.
If you want to join the Google Ads courses in Dubai, please check the availability
here. Check availability →
Training Partner
Leads International is a leading training institute in Dubai, offering executive
training solutions in contemporary subjects for career progression and on-the-job
implementation. They are among the few institutes in Dubai and UAE offering a complete
series of in-person Data Science courses and certifications — taking you from
basics to Machine Learning and Artificial Intelligence.
They also offer programmes on cutting-edge topics like Digital Transformation, Market
Research, Innovation, Entrepreneurship, and a wide range of corporate and public
programmes on management and soft skills for professional and personal development. All
their programmes are registered and approved by KHDA.
Course Curriculum Google Ads Training Modules
Eight focused modules covering everything from campaign fundamentals to advanced optimisation. Learn faster — and do more.
Why Train With Leads Dubai Why Professionals Choose Our Google Ads Training
Taught by Active Practitioners
Your trainer has personally managed AED 30M+ in Google Ads campaigns across the UAE. Every module reflects current best practices — not outdated theory.
Small Group or One-on-One Options
Choose between group workshops for team upskilling or a personalised one-on-one programme built entirely around your business and goals.
UAE Industry Focus
Examples, case studies, and keyword research exercises all use real UAE market data — so you learn in the context that actually applies to you.
Prepares You for Google Certification
The curriculum covers all major Google Ads certification tracks: Search, Display, Video, Shopping, and Measurement. You sit the actual exam with Google directly.
Hands-On From Day One
You practice inside a real Google Ads account during the course. By the end, you have built and optimised a live campaign — not just watched slides.
Ongoing Support
Post-training Q&A support for 30 days. Have a question when setting up your first independent campaign? Send it over and we will help.
FAQ Frequently Asked Questions
Who is this Google Ads training designed for?
The course suits a wide range of learners: business owners who want to run their own campaigns, marketing managers looking to improve in-house PPC skills, career starters entering digital marketing, and experienced marketers wanting to fill knowledge gaps or prepare for Google certification.
Do I receive a certificate after completing the training?
Leads Dubai does not issue its own certification — the industry-recognised certification comes from Google directly via their SkillShop exam programme. Our training is specifically designed to prepare you to pass those exams. You will leave fully prepared to sit and pass the Google Ads Search, Display, Video, Shopping, and Measurement certifications.
Is the course in-person or online?
We offer both formats. In-person sessions are held at our office at Dubai Digital Park, DTEC, Dubai Silicon Oasis. Online sessions are available via Zoom for clients outside Dubai or those who prefer remote learning. Contact us to check current availability and schedule.
How long is the training?
The full programme spans two days of intensive sessions. We also offer a condensed one-day format for specific modules (e.g. Search & Display only), and extended weekly sessions spread over two to three weeks. Choose the format that fits your schedule.
Can my team attend together?
Yes. We regularly deliver corporate training workshops for marketing teams of 3–20 people. Group pricing is available. Contact us to discuss your team's requirements and preferred schedule.
Do I need any prior experience to attend?
No prior experience is required for the foundational programme. We also offer an advanced track for marketers who have already managed Google Ads campaigns and want to improve optimisation, tracking, and scaling techniques.
