Strategies for Targeted App Store Downloads Marketing
App Store Downloads for Android Apps & iOS Apps - Mobile Apps have become essential to our lives. Whether it’s for entertainment, productivity, or staying connected, there’s an app for almost everything!
Mobile app downloads are changing over time, offering various models to cater to different marketing needs. One such model is Cost per Downloads (CPD), a cost-per-click model on mobile devices where you pay only when someone clicks on your app ads. Typically, 1 - 3 people who click your ads end up downloading apps.
Another approach is Cost per install (CPI). Interestingly, CPI installs on Android are approximately 40% cheaper than iOS app installs, as reported by Fiksu. This makes CPI a more cost-effective option for those aiming for higher download numbers.
It is important to note that iOS boasts a high-income user base. While downloads on Android may outnumber those on iOS, the revenue per download on iOS is substantially higher. This highlights the disparity in purchasing power between the two platforms.
Effective Marketing Tactics for App Store Success
iOS has a high-income user base. Downloads on Android are higher but revenue per download on iOS is way more than on Android.
The problem with Android is that it’s fragmented with many device manufacturers producing low-end phones and hence it caters to a low-income audience on a bigger scale.
Now how to market to the right audience in Android? This is an app marketer dilemma and there is a way to fix this problem.
App Marketers can now target their audience segments
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Segment audience by device type - like which phones. Samsung, etc,.. other unknown Android devices.
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Consider the OS versions of Android to tailor marketing efforts accordingly.
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Facebook Ads
Facebook offers a great opportunity for app marketers. Facebook ads typically have 15 - 50% lower CPI compared to other platforms, making them an attractive option for reaching the right audience.
We at Leads Dubai have partnered with high-end mobile networks where your app download messages can be displayed to help you get new downloads.
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