Digital is changing. World are you ready yet?
The recent explosion of digital is changing our lives dramatically. Spending a little time on our phones before going to sleep is a nightly ritual, and the beeping or buzzing of those phones wakes us up in the morning. Some of my friends tell me they get stuff done in their washrooms :)!
Our devices are portals to the connected world, and they’re always less than an arm’s length away. So of course, digital has shaped the path to purchase for today’s consumers as well. Let’s take a look.
Old vs. new paths of Customer Journey
Today’s consumers have more information at their fingertips than ever before. Your mobile now gives you instant access to customer reviews, videos, price comparisons – everything you could want to research a product before buying.
There’s no need to drive to the store and depend on a salesperson for the information we need to make a buying decision. We can now order even groceries online and have them delivered periodically. Buying and making decisions have been easier, thanks to technological advances.
There are many stimuli around to spur your interest in products. These micro-moments move you along the convoluted, mobile-dominated path to purchase.
The micro-moments that pique a customer’s interest happen in bursts, usually during short moments of time – an elevator ride, waiting for the subway, standing in line for coffee. I recently bought an electronic device from a popular eCommerce website while waiting in the car.
The path to purchase varies by the size of the business, industry sector, and location. Both you and your clients benefit from seeing how customers interact with digital touchpoints on the path to purchase.
As a marketer, you need to up your game to your customers in this new age.
- You need to demonstrate you’re on top of trends and can guide your customer as a trusted digital advisor.
- Establish trust, by providing answers to the important questions customers ask.
- Have reviews, testimonials, and videos on how your products or services work.
- Show behind-the-scenes interesting facts about your business so people know.
- Make sure your product helps your client so they can refer you and keep coming back
- Invest in marketing automation and customer database management with CRMs
- SEO your website, invest in digital marketing to keep your new customers growing
- Include efficient email marketing strategies to reach out to old customers with useful offers.
It’s 2021 folks, during these covid times, you need to think differently as anything can happen. Staying focused on what’s working is the key to success. Stay curious and wish you a successful 2021. Be Optimistic as digital is changing right now.
Also Read: Digital Signage Advertising in Dubai
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