Facebook Pixel is a must-have to improve Facebook Ads
Facebook is now the most used form of social media advertising today. The new FACEBOOK PIXEL, launched in 2015, has made advertising on Facebook much more effective. Not only do you know exactly who you’re advertising to, but you also have a better understanding of how your ads are performing.
WHAT IS A FACEBOOK PIXEL?A Facebook pixel is a code you place on your website in order to track all your potential customers who have visited your website or your Facebook ad and taken any action on it.
WHAT DOES THE FACEBOOK PIXEL DO?- The pixel helps you TRACK CONVERSIONS by monitoring how many people interacted with your website after viewing your Facebook Ad.
- BUILD TARGET & ‘LOOKALIKE’ AUDIENCES for future ads that have similar likes, interests, and demographics of people who are already interacting with your website.
- RE-MARKET your ads to targeted people, referred to as ‘leads’, who have already visited your website.
- OPTIMIZING your ads based on collected data and improving their quality and value by ensuring that your ads are seen by people who are most likely to take your desired action.
The pixel is made up of two parts.
- BASE CODE- This is a simple code that is added to all the pages of your website. This helps it track all the traffic going to your website.
- EVENT/ STANDARD EVENT CODE- Event codes are added under the ‘Base’ code to specific pages of your website that allow you to track certain actions on those pages.
There are 9 ‘Standard event’ codes based on similar actions that your potential customers might take on your website.
- View content
- Search:
- Add to cart
- Add to Wishlist
- Initiate checkout
- Add payment info
- Make purchase
- Lead
- Complete registration
- Choose ‘Pixels’, by clicking under Facebook Ads Manager, drop-down menu.
- Now click the ‘Create a Pixel’ tab highlighted in green.
- Name your pixel and click Next. Choose your pixel name (preferably give your business/brand name) carefully since you only get one pixel for each Ad Account.
- Generate your pixel code. There are two ways to do this depending on the tools you have incorporated into your website.
- Place the pixel ‘Base’ code into the header code of your website—that is, post it after the <head> tag but before the </head> tag.
- Place the ‘Event’ code in the appropriate location on your webpage based on the action you want to track. It should go just below the </head> tag.
And that’s all! Now you just need to relax and see how the Facebook pixel does all its magic and makes your life so much easier. Just download the Facebook Pixel Helper extension for Google Chrome.