Instagram Stories Ads
Instagram Stories Ads can be run just as Ads you see on Snapchat.
This trend also takes advantage of an already captive audience that is eager to view fresh content from both friends and their favorite brands.
These ads appear between video stories on Instagram and take up the full screen, creating a more immersive viewing experience. Ads in stories can only be run using the reach, video views, conversions, app installs, or traffic objectives.
You can use Facebook to create ads that run on Instagram Stories. Upload one photo or a video (15 seconds) that will appear between people’s stories.
You can create these ads by following the below steps:
- Go to Ads manager
- Click Create an Ad
- Select the desired objective
- In the Ad Set section, click Placements
- Select Edit Placements, then select Instagram placement
- Click Stories
Please keep in mind that story ads can only be run on Instagram and only 9:16 vertical images and videos can be used.
Ads use the same targeting and measurement tools as ads that run in the feed on Facebook and Instagram (the targeting possibilities are endless). You can also capture audiences who have seen ads in their stories and target them on the Instagram feed.
They allow the business to advertise inexpensively while remaining simple and able to change their marketing content at a moment’s notice should they need or decide to also allow businesses to engage a unique audience that they would be unable to find so easily somewhere else and increase their brand awareness.
It also allows businesses to stay current and relevant in their audience’s lives with well-timed postings of ads that play off of current events, trends, and fads.
While they can only be published on Instagram Stories, they can also be shared on Facebook’s Feed.
It’s a great time to start running these ads as many companies have not pursued it as yet! For more information or to run your own Instagram stories ads please contact us at leads@leadsdubai.com or call +971 50 304 7470