SEO Case Study for Interior Design Company in UAE
Starsteam - An interior design company in Dubai, UAE wanted to improve its ranking & organic traffic. They approached us and their SEO traffic increased by ( 49.93 %) on Search Engines in the past 6 months. Check their SEO case study.
Client SEO Objectives
Stars Team wanted to boost their rankings to raise awareness of their business. They also wanted to maximize the page speed test and optimize the blog pages. The company’s owners were interested in increasing their online visibility and attracting more customers.
About Company
Stars team, based in Dubai, Abu Dhabi, has been constructing, fitting out, renovating, and maintaining buildings around the country since 2008.
SEO Challenges:
- The website had very little content and no blog
- There were no backlinks pointing to the website
- The website was not optimized for search engines
- The website had a poor user experience
- The pages were not created with targeted keywords
- Blog posts were not published
Weak SEO Points:
- Meta Tags not updated
- Optimization of content
- Internal linking
- Robots.txt Not Updated
- H1 and H2 heading tags missing
- URL optimization
- Mobile Friendly Issue
- Schema Missing
- Missing Alt Tags
- Missing XML Sitemap
Task Performed: Onpage SEO
Initial Website SEO Audit:
An SEO audit is the process of evaluating your website to see how well it is performing on search engines. We have performed the SEO Audit highlighted the loopholes of the website and resolved it to increase the conversion rates substantially and make their website even easier to find and browse.
Defined a methodology to add extra content with targeted keywords to the website so that landing pages were optimized to attract traffic. After conducting site architecture and content development, we helped the client’s website improve the visitor experience and keep the community engaged enhanced indexing, and ranked well in search engines.
Google Analytics & Goal Setup:
The setup helped us gain in-depth insight into Google Analytics like traffic, bounce rate, locations, etc., enabling us to understand the client’s website better.
The webmaster setup helped us easily monitor & resolve the 404 errors, URL inspection, schema errors, crawled & index errors, canonical, mobile index, server errors, site load issues, no index, etc. for clients’ websites.
Other Activities Help to Improve SEO Traffic:
- Competitive Analysis on a Monthly Basis
- Highlighting unique selling points (Offers, Festival/ Seasonal Discount)
- Worked On Competitor Backlinks
- Monthly Scope Of Improvement Suggestions
- Added Google Review and aggregate rating schema
- Added Testimonials & Google Reviews on the website to gain trust & credibility
- Added Internal Linking to the blog post
- Content Optimization
- Added Internal Linking to the blog post
- Pages Creation as per the keywords
SEO strategies implemented:
- Conducted keyword research to identify relevant keywords for the business
- Created and optimized website content, including a blog
- Built backlinks to the website from relevant and high-authority websites
- Improved the website’s user experience by optimizing the website’s page speed
- Optimized the website’s technical SEO
- Monitored and tracked the website’s performance using Google Analytics
SEO Onpage & SEO Offpage activities:
Business Listing: Our regular Business Listing task helped the client’s website to improve website traffic, increase online visibility, and rank higher on search engines.
Classified Submission: Our regular Classified submissions (Business Ads) improved the client’s website visibility and presence on the search engine market.
Article Submission: Our article submissions helped the client’s website gain maximum traffic from our targeted audience.
Image Submission: Sharing the images to the 3rd party good domain authority website to gain visibility in SERP.
The keywords they ranked for within 6 months
Monthly SEO Offpage Plan
- Monthly number of backlink submissions: 50 - 55 Quality Links ( High Domain Authority )
- Guest Blogging Approach: 10 - 20 Monthly Approach
- Competitor Backlink Analysis: 20 Backlinks Per Month & Implementation
- Website Page Speed: Monthly Report
- Comp analysis document: Monthly Report
- Blog Ideas 4: Monthly
SEO Case Study Results:
- Organic traffic to the website increased by ( 49.93% ) within 6 months
- Engagement Rate is 69.76% from the past 6 months
- The website’s ranking for relevant keywords improved, with several keywords ranking on Google
- New Users increased by ( 52.62%) Organically
- Majorly traffic increased from Google search engine (44.17%)
- Below are their SEO ranking results and daily traffic increase
SEO Case Study Conclusion:
By implementing this SEO strategy, Stars Team, an Interior design company in Dubai was able to increase their online visibility and attract more customers. As a result, they saw an increase in organic traffic, search engine rankings, and leads generated through the website.
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